Credit:https://www.entrepreneur.com/article/300000?
If you’re interested in transitioning to a career in SEO (search engine optimization), or you’re currently an SEO professional looking to improve your performance, it’s helpful to take an analytical look at the skills most important to become a successful search marketer and find ways to improve them in yourself.
1. Analysis:The first and most important skill on this list is analysis, a vague concept that applies to a number of individual SEO areas. What you need as an SEO professional is the ability to take data about who, what, when and where, and understand the “how” and “why” questions that go along with them. For example, you’ll need to look at reports on organic traffic increases and determine which of your tactics were responsible for that increase. You’ll need to look at recent ranking drops, and track down the root causes for that setback. You’ll need to crunch data on thousands of keywords to understand the best direction for your campaign, and you’ll need to figure out which pieces of content best resonate with your audience (and why).
2. Research: The second most important skill after analysis is research -- and you’ll be doing a lot of it. Research for an SEO campaign often starts with a basic keyword and competitor analysis, which provides the insights necessary to create the strategic foundation for your campaign. But SEO demands far more research than that; you’ll also need to read up on the latest news about search engine technology. Next, you’ll need to run experiments to see how your tactics affect your search rankings (and user perceptions). You’ll even need to look up answers to your problems when you inevitably run into challenges. The faster and more efficiently you research, the better. More
If you’re interested in transitioning to a career in SEO (search engine optimization), or you’re currently an SEO professional looking to improve your performance, it’s helpful to take an analytical look at the skills most important to become a successful search marketer and find ways to improve them in yourself.
1. Analysis:The first and most important skill on this list is analysis, a vague concept that applies to a number of individual SEO areas. What you need as an SEO professional is the ability to take data about who, what, when and where, and understand the “how” and “why” questions that go along with them. For example, you’ll need to look at reports on organic traffic increases and determine which of your tactics were responsible for that increase. You’ll need to look at recent ranking drops, and track down the root causes for that setback. You’ll need to crunch data on thousands of keywords to understand the best direction for your campaign, and you’ll need to figure out which pieces of content best resonate with your audience (and why).
2. Research: The second most important skill after analysis is research -- and you’ll be doing a lot of it. Research for an SEO campaign often starts with a basic keyword and competitor analysis, which provides the insights necessary to create the strategic foundation for your campaign. But SEO demands far more research than that; you’ll also need to read up on the latest news about search engine technology. Next, you’ll need to run experiments to see how your tactics affect your search rankings (and user perceptions). You’ll even need to look up answers to your problems when you inevitably run into challenges. The faster and more efficiently you research, the better. More
