Credit:https://www.entrepreneur.com/article/331535
For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital growth expert Scott McGovern.
A Search Engine Optimization (SEO) strategy is a powerful tool for any startup -- and doesn’t have to kill the budget. There are seven reasons why optimization needs to be a priority for every business owner, according to McGovern.
1.SEO delivers customer behavior data to startups.
SEO uncovers significant data. The more search engine optimization research a startup does, the more data they have about what potential customers are searching for.
“When a founder is just beginning their business, they don’t have much data about their audience,” says Scott McGovern. “SEO helps accumulate that data over time. They can continue to benefit from it long after they’ve launched their business.”
Some of the best SEO tools to help you rank higher in Google have free trial versions. Startups can see which words their target customer audience is using to conduct searches. A founder can also conduct their own Google search and input words that pertain to their business.
From there, Google will auto-fill those terms based on how often people search those words.
2.SEO results in higher traffic and conversions.
SEO helps startups get traffic that can yield conversions and revenue.
Instead of spending money on social media advertising and other marketing tactics, McGovern recommends building out SEO and staying current with Google's best practices.
“Maybe you’re installing a product or you're a publisher and you're trying to get impressions,” explains Scott McGovern. “If you can rank particular keywords that don't have high searches and aren't very competitive like some long-tail keywords, then you can start driving organic traffic.”
“It’s been proven that organic traffic -- traffic that comes from a search like on Google -- converts 400 percent better than any other type of traffic besides email marketing,” he added.More
For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital growth expert Scott McGovern.
A Search Engine Optimization (SEO) strategy is a powerful tool for any startup -- and doesn’t have to kill the budget. There are seven reasons why optimization needs to be a priority for every business owner, according to McGovern.
1.SEO delivers customer behavior data to startups.
SEO uncovers significant data. The more search engine optimization research a startup does, the more data they have about what potential customers are searching for.
“When a founder is just beginning their business, they don’t have much data about their audience,” says Scott McGovern. “SEO helps accumulate that data over time. They can continue to benefit from it long after they’ve launched their business.”
Some of the best SEO tools to help you rank higher in Google have free trial versions. Startups can see which words their target customer audience is using to conduct searches. A founder can also conduct their own Google search and input words that pertain to their business.
From there, Google will auto-fill those terms based on how often people search those words.
2.SEO results in higher traffic and conversions.
SEO helps startups get traffic that can yield conversions and revenue.
Instead of spending money on social media advertising and other marketing tactics, McGovern recommends building out SEO and staying current with Google's best practices.
“Maybe you’re installing a product or you're a publisher and you're trying to get impressions,” explains Scott McGovern. “If you can rank particular keywords that don't have high searches and aren't very competitive like some long-tail keywords, then you can start driving organic traffic.”
“It’s been proven that organic traffic -- traffic that comes from a search like on Google -- converts 400 percent better than any other type of traffic besides email marketing,” he added.More
