Transformation Of Social Networking Sites In 2020

 Social networking or social media has always been endowed with a lot of jazz and the latest vogue of media trends. Since social networking has emerged exceptionally throughout all of these years, there are always some additions made to lay the foundation of a new trend and add a commendable feature. It can be said that social networking goes through tremendous transformations every year, and this chain never stops. Even in the year 2020, when the whole world was suffering through a pandemic, these changes and transformations on these social networking sites and even digital media did not stop.

What is a social networking site?

A social networking site or social networking service can be defined as an online platform that allows people to connect through various people and build social relationships and networks with companies or individuals having a similar interest in academics, curricular activities, backgrounds, etc.

One can stay connected to their audience, family, friends, colleagues, etc., through these sites for various purposes like business, social, or personal. Social networking sites provide people with a virtual ability to build and maintain connections and relations with people.

Benefits of using social networking sites:

Using social networking sites is very easy and furnishes the users with several benefits as  well.

Some of them are:

• Helps to stay connected with family, friends, etc.
• Build social and personal relations
• Eases the communication with everyone
• Offers insights into the daily news
• Creating business relations
• Advertising

These are a few benefits of using social networking sites. Small businesses who have just started with their online presence can benefit a lot through these networking sites as they can target a huge audience and advertise their products.

The transformation of social media and networking sites in 2020:

Social networking sites have always been the best option to connect and grow. The Internet can be used in numerous ways to increase one's connections and the audience. As these networking sites start getting transformed, the approach towards them also changes.

Let's talk about the transformation of social networking in the year 2020. We can see that digital media, networking, marketing, etc., have taken huge leaps, and these platforms have become very prevalent among many people. From online classes to online film releases, the digital platform has deluged all of these fields and has emerged as one of the most important means of communication and connection.

Importance of social networking sites in 2020:

Several important factors make social networking sites invariably important in 2020. A few

of them are discussed below:

• User-friendly: The networking sites are user-friendly, and anyone who wants to connect to the outside world during this time can use them easily.

• Searching for jobs is easy: We are all aware that many people lost their jobs during this year due to the pandemic. Networking sites help people finding jobs for themselves easily.

• Helps in business growth: Businesses can target a huge audience through these networking sites as there are several people on these platforms.

• Free access: All these social networking sites provide free access to their users.

These are the important aspects that have benefitted people a lot in 2020.

Therefore, several transformations were brought about to the social networking sites in the

year 2020, and all of them have proved to be very beneficial to all the users.