With the advent of the internet, the world has become a global village. Technological
advancements are spreading out so rapidly that it would not be incorrect to call today’s world-
a digital cosmos. People across the seas and borders are connecting with virtual threads, and
the commercial sectors are no behind in making the best use of this medium. All business
industries have come far from the offline 4 Ps of the marketing mix to the improved digital
version of the marketing mix. It is not just a showoff thing but the need of the hour to survive in
the market.
Brownie points of online marketing over offline marketing for business firms
Promotions and advertisements are the elixirs of any commercial activity. The sales department
would also agree that an efficient marketing department is crucial to have. The offline ways
were effective but slow and even resulted in wastage. However, online marketing has yielded
unimaginable business benefits.
The foremost concern for a new venture is to pave a persuasive way in the market. No firm can start strong without reaching large masses. The traditional ways like door-to-door marketing, public stunts, brochure circulation, etc., did not ensure customer attention. Rather feared ignorance. But digital marketing helps to mark a zealous presence with effective SEO, catchy websites, and tempting content.
Reaching countless people is never a sensible idea of a business strategist. It is not the quantity that matters but the quality. Marketing should not be about selling woolens in a desert area. Traditionally, it was difficult to identify relevant customers for specific products or services in a crowd of millions. Online tools like SEO know the prospective users and can take to them in no time.
One of the imperative concerns of a professional marketer is to monitor the effectiveness of the advertisements. A failed method of promotion would increase cost and decrease customer satisfaction. The old paper-based surveying methods were lengthy and boring for both parties. At present, one can analyze its marketing success quickly with online tools like Google Analytics, etc.
The traditional marketing mix of Price, Product, Promotion, and Place involved huge costs. It was also costly and complex to bring changes in any of them. A company cannot ignore bringing modifications to suit the needs swings of the market. Contrarily, digital marketing has reduced the per customer advertising cost. Also, it is easy, quick, and cheap to incorporate changes anytime and anywhere.
Business organizations can survive and stay prosperous in the long run by targeting the right
audience at the right time. And since they exist in a dynamic environment, it is imperative to
adopt modern marketing methods to be in line with the competitors. Even the potential and
existing users judge a firm from its ability to embrace prevailing resources. They do not like
staying in touch with outdated firms. Hence, one should hire a specialist to do digital marketing
impressively and rightly.
