Food delivery has become one of the fastest-growing industries in the last years. This idea has mushroomed at a mind-boggling pace in all small and big parts. The transactional numbers of this market are strikingly in hundreds of billions across the globe. As per the trusted reports, these digits have taken a huge leap, especially among the pandemic of 2020. The coronavirus spread halted dine-ins. Smart people have successfully turned this challenging situation into a lucrative opportunity by promoting cloud kitchens and bakeries.
The trend of cloud cookhouses
There are so many factors that have hiked the craze of cloud cooking and selling among umpteen people. Though this concept had been trying to stem out for a long time, it came under glowing light in the year 2020. Some of the contributing factors are as follows:-
- Physical space Issues
- High kitchen maintenance
- Unavailability of master chefs
- The Comfort of home for diners
- Easy order placing methods via online apps
- Need for contactless service amid coronavirus
Ways to excel in a cloud kitchen or bakery
Various costs like staff payout, storage issues, unused perished food, heavy rents, etc., have been slashed in this concept resulting in higher net profits. And the bonus point is that the current need for social distancing to prevent the spread of Covid-19 is well taken care of. A food delivery business can bloom by embracing the following techniques:-
- Partnering With Trendy Deliverers
The foremost thing to do can be to lay down a trustable foundation for the food lovers. Lip-smacking taste and uncompromised quality are what everybody looks for. The quality of food impacts the health of the consumers as well. Hence, it is vital to convey to the foodies about the cloud’s kitchens safety standards. Other than online marketing, one may integrate with established online food delivery apps.
- Embracing Online Presence
The foundational idea is to do away with the physical concept of kitchenettes. So, it is obvious that the marketing strategy should also be done through an online and not offline channel. People would search for a nearby or tasty cloud kitchen over the internet. If it is not there, it does not exist for them. Hence, it is vital to have a page on Facebook, Instagram, and other social media platforms and a website.
- Connecting With Eateries And Bakers
One smart move would be to link up with the restaurants or bakeries people love to eat with. A beverage-based cloud kitchen may tie-up with an ice-cream parlor with the offer of a combo feast. Even the home-based chefs or bakers can be contacted, and it will be a win-win for both parties. This model would work for both sides; hence, it has more chances of acceptability.
Restaurateurs are finding this model of cloud or ghost kitchens more profitable. The costs are massively lesser, the ways are relatively easier and demand the eaters and drinkers. People now prefer to munch and sip in the comforts of their homes. Also, cloud kitchens are the best options in these prevailing times of pandemic. Stay home! Order online!
