Digital marketing; a tool to launch new products.

 Be it an existing business firm or a new venture, and everyone will have that point in their

working career when they have to launch something new. It does not necessarily have to be a

product, but it can also introduction of some service. It is a true statement that entering a new

market or being a new entrant would not be a cakewalk. Thanks to the internet's arrival for

turning the world into a global village, where doing a new business has become relatively easy.

Even users, nowadays, are interested in virtually communicated products.

Reasons why a product or service launch fails

Whether it is about an improved version or a creative idea, its future success depends a lot on

how it is brought into the market. Inappropriate or insufficient promotional methods may also

result in failure, let alone its prosperity. One should avoid the following reasons behind such

failure:-

• Faulty inception
• Wrong timing, wrong place
• Ignoring digital marketing
• Not targeting the right audience
• Absence on social media platforms
• Promoting via less traffic channel

All the problems mentioned above can be corrected by using exceptionally marvelous digital

marketing techniques. Such online tools can help study market needs and trends to release a

well-suited product or service.

Effective digital marketing ways for launching new products

With cut-throat competition, even the existing organizations find it difficult to survive, let alone

newbies' entry. But a marketing strategist would make the best use of the digital trending

methods to ensure a successful launch.

• Catchy Hashtag-Be it a revolutionary campaign or a celebrating announcement, descriptive hashtags have become necessary. Using a #hashtag for the new release canstir up the internet. A short yet catchyhashtag is quick to get viral and can leave potential customers in unimaginable excitement. They would be curious to try the product or the service, making the sales shoot up upon the launch.
• Winning Visuals- Animated gifs and short videos are becoming increasingly popular day by day. An internet user would not be able to keep their hands off a fascinating visual. curious ‘behind the scenes’ video or are smart infographic images may form a bed of praises in the viewers’ minds. This creative way of digital marketing is proving to pave a warm and welcoming way for newbies.
• Unbeatable Social Media-There are millions of people who have an active account on famous social media platforms like Facebook, Instagram, etc. The scheme of promoting a product or service cannot be beaten on these heavily-traffic social media applications any day. Using effective online tools like SEO can land a user on the intended product or service advertisement.

Introducing fresh ideas in the market may seem to be an alluring and confident thing. But using

the wrong or least effective marketing channels may come like a disappointing reality. One may

continue with the traditional physical methods of promotion but cannot match the digital

mode's popularity and effectiveness.