Credit:https://www.entrepreneur.com/article/308025
Traffic is the lifeblood of any business. It all starts with traffic. Sure, conversions matter. But, if you can't figure out a way to get those eyeballs onto your page, then conversions will be the last thing you'll be worrying about. Now, we all know that we can pay for traffic. Sure. But, that's not the only way you can get those prospects to show up.
The truth? Organic traffic converts at ten to thirteen times that of paid traffic. Clearly, when someone finds you, your product or your service organically, there's far more motivation to purchase. Why? Because everyone knows that if Google's vouched for you, then whatever it is that you're selling, must be good.
However, whether you focus on organic strategies to increase the traffic to your website or paid strategies, you need to first get a lay of the land. Understanding how you can get that lucrative traffic to show up is only half the battle. Actually doing the work to get them there is a whole other ball game.
Increasing Your Website Traffic
Before you do anything, you need to ensure that you're tracking and analyzing your results. You can't work on increasing your traffic if you don't know where you're starting from. Three things you'll need here to install to track everything:
1. Google Analytics
2. Google Search Console
3. AMP Analytics
AMP refers to Accelerated Mobile Pages Project. It's a lightweight framework for mobile devices. Since it's lightweight, it needs its own analytics and doesn't currently work off the generic analytics integration. For Wordpress, you need a special plugin that you can download here.
Once everything is humming, track your sessions and your landing pages. This way you'll know how many actual times people visited your website and what pages they arrived through. Google Search Console will allow you to associate keywords to each of those visits, along with how often they were displayed versus how many times they were clicked through.
1. Paid Ads
Paid ads are an obvious approach to increasing traffic. You can simply turn them on like a faucet. But, if you're diving into Facebook ads or Google ads or YouTube ads and so on, make sure your sales funnel is air tight. Otherwise, you're largely wasting your time and your money by sending paid traffic to your site.
This is where you need to ensure the proper landing pages and funnels that are working to convert your traffic into leads and buyers. Without that, you're largely wasting your time.
2. Search engine optimization
One of my absolute obsessions is search engine optimization (SEO). But, SEO is not for the faint of heart. It takes considerable amounts of effort. But, you can easily implement an SEO strategy alongside a paid strategy to grow your traffic over time.
What I've come to notice about organic traffic is that it converts from anywhere between 10 to 13 times more and greater than its paid-traffic counterparts. And it's free. Grab a good SEO course or audiobook and take the time to study and learn it in-depth or hire someone who knows what they're doing when it comes to this skill set.
3. Guest Blogging
Guest blogging is a pretty straightforward way to grow traffic to any website. As long as you're guest blogging on a site that has considerable reach, it should generate some healthy traffic numbers for you. Even better? Ensure that the guest blog is topical or related to the industry that you're in. You might find a hard time convincing popular blogs and bloggers to guest blog on their site, but it's well worth it when just one of them agrees.
4. Instagram traffic
Instagram is a great way to drive traffic to your site. Be sure to use relevant hash tags when posting pictures or interacting with others. Take the time to comment on other relevant images from those who have large followings. However, be careful not to be too promotional on every post. Add value through a 3-to-1 ratio. Three value posts to one promotional post.
5. Snapchat
Snapchat is another great avenue for social media traffic. Use Snapchat strategically to help promote whatever it is that you're selling. But, also to document your life as the entrepreneur behind the business. Remember, these days people rarely by from brands. They buy from people they like and can relate to.More
Traffic is the lifeblood of any business. It all starts with traffic. Sure, conversions matter. But, if you can't figure out a way to get those eyeballs onto your page, then conversions will be the last thing you'll be worrying about. Now, we all know that we can pay for traffic. Sure. But, that's not the only way you can get those prospects to show up.
The truth? Organic traffic converts at ten to thirteen times that of paid traffic. Clearly, when someone finds you, your product or your service organically, there's far more motivation to purchase. Why? Because everyone knows that if Google's vouched for you, then whatever it is that you're selling, must be good.
However, whether you focus on organic strategies to increase the traffic to your website or paid strategies, you need to first get a lay of the land. Understanding how you can get that lucrative traffic to show up is only half the battle. Actually doing the work to get them there is a whole other ball game.
Increasing Your Website Traffic
Before you do anything, you need to ensure that you're tracking and analyzing your results. You can't work on increasing your traffic if you don't know where you're starting from. Three things you'll need here to install to track everything:
1. Google Analytics
2. Google Search Console
3. AMP Analytics
AMP refers to Accelerated Mobile Pages Project. It's a lightweight framework for mobile devices. Since it's lightweight, it needs its own analytics and doesn't currently work off the generic analytics integration. For Wordpress, you need a special plugin that you can download here.
Once everything is humming, track your sessions and your landing pages. This way you'll know how many actual times people visited your website and what pages they arrived through. Google Search Console will allow you to associate keywords to each of those visits, along with how often they were displayed versus how many times they were clicked through.
1. Paid Ads
Paid ads are an obvious approach to increasing traffic. You can simply turn them on like a faucet. But, if you're diving into Facebook ads or Google ads or YouTube ads and so on, make sure your sales funnel is air tight. Otherwise, you're largely wasting your time and your money by sending paid traffic to your site.
This is where you need to ensure the proper landing pages and funnels that are working to convert your traffic into leads and buyers. Without that, you're largely wasting your time.
2. Search engine optimization
One of my absolute obsessions is search engine optimization (SEO). But, SEO is not for the faint of heart. It takes considerable amounts of effort. But, you can easily implement an SEO strategy alongside a paid strategy to grow your traffic over time.
What I've come to notice about organic traffic is that it converts from anywhere between 10 to 13 times more and greater than its paid-traffic counterparts. And it's free. Grab a good SEO course or audiobook and take the time to study and learn it in-depth or hire someone who knows what they're doing when it comes to this skill set.
3. Guest Blogging
Guest blogging is a pretty straightforward way to grow traffic to any website. As long as you're guest blogging on a site that has considerable reach, it should generate some healthy traffic numbers for you. Even better? Ensure that the guest blog is topical or related to the industry that you're in. You might find a hard time convincing popular blogs and bloggers to guest blog on their site, but it's well worth it when just one of them agrees.
4. Instagram traffic
Instagram is a great way to drive traffic to your site. Be sure to use relevant hash tags when posting pictures or interacting with others. Take the time to comment on other relevant images from those who have large followings. However, be careful not to be too promotional on every post. Add value through a 3-to-1 ratio. Three value posts to one promotional post.
5. Snapchat
Snapchat is another great avenue for social media traffic. Use Snapchat strategically to help promote whatever it is that you're selling. But, also to document your life as the entrepreneur behind the business. Remember, these days people rarely by from brands. They buy from people they like and can relate to.More
