Credit:https://www.entrepreneur.com/article/295253
Many entrepreneurs, business owners and marketers can relate to the difficulty of growing a business. Not only do you have to execute on the day-to-day operations but you also have to serve as a sales rep if you want to successfully grow.
A great solution to get more business without having to dedicate valuable time to networking events and cold calling is link building. This has helped my agency, The Media Captain, grow into one of the largest digital shops in Ohio. I’ve also helped hundreds of clients increase their Google rank by following the methods below.
I’m going to teach beginners the basic foundation of link building and how it can help your business move from the fifth page of Google to the first. Our digital agency ranks prominently in the Columbus market (our hometown) for a wide variety of keywords. My family business, DermWarehouse, ranks nationally for skincare and beauty products after opening our doors less than a year ago.
As you can imagine, if you achieve page one rankings on Google, it can be a huge differentiator for your business. I’m here to teach you how to execute this strategy successfully for your own business.
What is link building?
Backlinks are the foundation of Google's algorithm for determining a site’s page rank. If you want a complex explanation of the original PageRank algorithm,
I'll give you the CliffsNotes version: Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all.
A real-life example
Below is an example of a backlink I acquired for my family business, DermWarehouse. You can see that we got my dad, a dermatologist who is the face of the operation, quoted in Seventeen magazine. This is an authoritative website that is now linking back to DermWarehouse. Better yet, the content relates to skincare and beauty, which means it is relevant. Anytime you are trying to acquire backlinks, remember the following three components.
Authoritativeness: How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this.
Relevance: Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks.
Locality: If you have a storefront location, you’ll want to make sure you acquire local backlinks. This can be from the Better Business Bureau, a sponsorship of a local baseball team, etc.
The difference between internal and external backlinks
One of the most common misconceptions is that blogging on your own site is going to help your SEO. New clients will always ask our agency, “How many links will you be posting onto our blog per month?”
If you build up the credibility on your website to the point where it has a high domain authority, internal blogs can be a great way to lure in new website traffic into your funnel.More
Many entrepreneurs, business owners and marketers can relate to the difficulty of growing a business. Not only do you have to execute on the day-to-day operations but you also have to serve as a sales rep if you want to successfully grow.
A great solution to get more business without having to dedicate valuable time to networking events and cold calling is link building. This has helped my agency, The Media Captain, grow into one of the largest digital shops in Ohio. I’ve also helped hundreds of clients increase their Google rank by following the methods below.
I’m going to teach beginners the basic foundation of link building and how it can help your business move from the fifth page of Google to the first. Our digital agency ranks prominently in the Columbus market (our hometown) for a wide variety of keywords. My family business, DermWarehouse, ranks nationally for skincare and beauty products after opening our doors less than a year ago.
As you can imagine, if you achieve page one rankings on Google, it can be a huge differentiator for your business. I’m here to teach you how to execute this strategy successfully for your own business.
What is link building?
Backlinks are the foundation of Google's algorithm for determining a site’s page rank. If you want a complex explanation of the original PageRank algorithm,
I'll give you the CliffsNotes version: Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all.
A real-life example
Below is an example of a backlink I acquired for my family business, DermWarehouse. You can see that we got my dad, a dermatologist who is the face of the operation, quoted in Seventeen magazine. This is an authoritative website that is now linking back to DermWarehouse. Better yet, the content relates to skincare and beauty, which means it is relevant. Anytime you are trying to acquire backlinks, remember the following three components.
Authoritativeness: How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this.
Relevance: Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks.
Locality: If you have a storefront location, you’ll want to make sure you acquire local backlinks. This can be from the Better Business Bureau, a sponsorship of a local baseball team, etc.
The difference between internal and external backlinks
One of the most common misconceptions is that blogging on your own site is going to help your SEO. New clients will always ask our agency, “How many links will you be posting onto our blog per month?”
If you build up the credibility on your website to the point where it has a high domain authority, internal blogs can be a great way to lure in new website traffic into your funnel.More
